Fletcher Jones’ rise was phenomenal. As a shellshocked World War One veteran who’d left school at 12, Jones endured the indignity of being regarded as totally and permanently incapacitated for employment, yet he ended up creating a national icon.
His innovative clothing design, retail and manufacturing business, founded on principles of fairness, decency and integrity, was called ‘Fletcher Jones & Staff’ because staff actually owned the company as a workers’ co-operative. At its peak, the business encompassed 55 stores around Australia and employed over 2750 people.
This documentary celebrates the life of a remarkable man with bold and imaginative ideas, whose entrepreneurial skills and marketing acumen became legendary.
FREE & OPEN TO THE PUBLIC