Fabric of a Dream: The Fletcher Jones Story

Fletcher Jones’ rise was phenomenal. As a shellshocked World War One veteran who’d left school at 12, Jones endured the indignity of being regarded as totally and permanently incapacitated for employment, yet he ended up creating a national icon.

His innovative clothing design, retail and manufacturing business, founded on principles of fairness, decency and integrity, was called ‘Fletcher Jones & Staff’ because staff actually owned the company as a workers’ co-operative. At its peak, the business encompassed 55 stores around Australia and employed over 2750 people.

This documentary celebrates the life of a remarkable  man with bold and imaginative ideas, whose entrepreneurial skills and marketing acumen became legendary.

52 minutes.




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